TikTok Shop试验图片搜索购物新功能。

TikTok is introducing a new feature that allows users to search for similar products in TikTok Shop simply by taking a photo or uploading an image. This innovation eliminates the need for text-based descriptions, streamlining the shopping experience. For instance, if someone appreciates a dish at a restaurant, they can now capture a picture and browse for similar items on the platform. Alternatively, if they come across a desired item online but find it too expensive, they can save the image to discover more affordable alternatives.
The camera icon will be integrated into the search bar for eligible users in the US and Southeast Asia, marking TikTok's entry into a competitive landscape that includes established players like Google with its Google Lens visual search and Amazon's own image search capabilities. By incorporating this feature, TikTok aims not only to compete with these giants but also to expand its reach against emerging e-commerce platforms specializing in image-based searches, such as Klarna and Cherry.
TikTok has been intensifying its focus on e-commerce, with the expansion of TikTok Shop's functionalities. The platform recently set ambitious GMV targets for the US market, with a goal of $120-$130 billion for the second half of the year, with a significant portion attributed to global selling. Despite no official response from ByteDance, the company's efforts are evident, including the launch of TikTok Shop in the US, increased seller recruitment, and improvements to user services.
As of December 2023, TikTok Shop boasts over 15 million global sellers, with 500,000 in the US alone, and daily GMV soaring during major sales events like Black Friday and Cyber Monday. In 2023, the platform's US GMV was estimated at $16.7 billion, reflecting its growing influence in the e-commerce space.
To further support its US growth objectives, TikTok Shop launched a "Billions Club" initiative, offering targeted incentives and resources to aid self-operating cross-border merchants in achieving their sales milestones. The program prioritizes select key merchants, with the aim of fostering sustainable growth and driving new consumption trends.
TikTok Shop's strong retention rate, with about 27% of customers returning within five months after their first purchase, highlights the platform's effectiveness in leveraging social media, recommendation algorithms, and its own efforts. As the company continues to innovate, it positions itself as a formidable player in the ever-evolving e-commerce ecosystem.